31 May 2015
Carte Blanche
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At first, I didn’t get it. Why would somebody pile teaspoons of sugar into their mouths on a regular basis and like it? Drug addiction, alcohol addiction – I get that. Socially unacceptable, with devastating effects on the addict and loved ones.   

So this is how I walked into the first interview for our sugar addiction story – confused and just not getting it.

I got it within half an hour.  Sugar addicts aren’t interested in spoonfuls of raw sugar; in fact many of them hadn’t worked out the amount of sugar contained in products they consumed addictively, until they were forced to keep food diaries which revealed the life-threatening truth.

Sugar addiction is real.  And, what makes it so dangerous is the fact that it’s socially acceptable.

One of our main case studies admitted to leaving her sleeping young son at home, driving to the garage in the middle of the night where she would buy cakes, muffins, chocolate and Coke.  Once home, she would devour everything and then hide the empty packets in the bin.  She described her addiction as a deep, dark hole that always needed to be filled.

Psychologists will tell you that most addictions can be traced back to emotional issues.  But, once the emotional triggers have been switched off, there is still no guarantee that the addiction goes away.

Sugar addiction is real.  And, what makes it so dangerous is the fact that it’s socially acceptable.

You can indulge in your addiction publicly and nobody would blink an eye.

Devi Govender

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